Ag Marketing
Case Studies
At McCracken, we combine deep agriculture experience with marketing and communication expertise. The work we do in the agribusiness sector helps farmers and ranchers succeed. And our passion for conservation shines through in the results we achieve along side our sustainability clients.
Ohio Soybean Council checkoff campaign
Developed a farmer-centric campaign to communicate the many checkoff benefits provided to Ohio soybean farmers, McCracken navigated the nuances of a checkoff organization and the needs of a farmer-centric audience to create and executed a year-long, multi-faceted campaign.
Tennessee Corn ethanol campaign creates epic visuals from photo & video production
Tennessee Corn partnered with McCracken to elevate its campaign visuals. Our team of producers, videographers, and photographers built a photo and video asset library that authentically captures the essence of Tennessee’s corn industry and showcases the real corn growers behind it.
Conservation’s impact on the farm’s bottom line
Expanded growing information around the profitability of conservation agriculture, Soil Health Partnership (SHP), Environmental Defense Fund (EDF) and K-Coe Isom collaborated and evaluated the financial impact of conservation tillage and cover crop usage among Midwest corn and soybean farmers.
Conservation’s impact on the farm’s bottom line
To expand on growing information around the profitability of conservation agriculture, Soil Health Partnership (SHP), Environmental Defense Fund (EDF) and K-Coe Isom collaborated to evaluate the financial impact of conservation tillage and cover crop usage among Midwest corn and soybean farmers.
Ohio Demonstration Farms website
The Blanchard River Demonstration Farms Network (Ohio Demo Farms) website was part of a comprehensive communications plan to showcase the innovative conservation practices of Ohio farmers and water quality groups in their efforts to help protect Ohio’s water resources in the Great Lakes through reducing nutrient and sediment loss at the on-farm level.
The People of Soil Health – A Soil Health Partnership podcast
The People of Soil Health podcast was part of a comprehensive communications plan to raise awareness around the science of soil health, on-farm soil health practices and the work Soil Health Partnership (SHP) does to conduct on-farm soil health research.
The People of Soil Health – A Soil Health Partnership podcast
The People of Soil Health podcast is part of a comprehensive communications plan to raise awareness around the science of soil health, on-farm soil health practices and the work Soil Health Partnership (SHP) does to conduct on-farm soil health research.