Agricultural Marketing Case Studies

Conservation’s Impact on the Farm Bottom Line

COMPANY

Soil Health Partnership/Environmental Defense Fund

Project Summary

Planning, Research, Program Objectives and Purposes:
To expand on growing information around the profitability of conservation agriculture, Soil Health Partnership (SHP), Environmental Defense Fund (EDF) and K·Coe Isom collaborated to evaluate the financial impact of conservation tillage and cover crop usage among Midwest corn and soybean farmers.

Ohio Demonstration Farms Website

COMPANY

Blanchard River Demonstration Farms Network

What is the challenge/opportunity the communication is expected to solve?

The Blanchard River Demonstration Farms Network (Ohio Demo Farms) website is part of a comprehensive communications plan to showcase the innovative conservation practices of Ohio farmers and water quality groups in their efforts to help protect Ohio’s water resources in the Great Lakes through reducing nutrient and sediment loss at the on-farm level.

More specifically, the website was developed to provide a highly searchable hub for the research and results of ongoing management practices, serve as a go-to resource for farmers to aid in their own conservation planning processes, and introduce non-farmers to agricultural conservation measures addressing water quality issues in Ohio.

The People of Soil Health – A Soil Health Partnership Podcast

COMPANY

Soil Health Partnership

What is the challenge/opportunity the communication is expected to solve?

The People of Soil Health podcast is part of a comprehensive communications plan to raise awareness around the science of soil health, on-farm soil health practices and the work Soil Health Partnership (SHP) does to conduct on-farm soil health research.

More specifically, the podcast was developed to provide a venue for long-form conversations with SHP and soil health experts around these topics.