Empowering Young, Beginning, and Small Farmers with the ‘AgCredit Said It’ Podcast
McCracken helped AgCredit launch the AgCredit Said It podcast as part of a strategic marketing initiative to position itself as a trusted financial advisor within the agricultural lending industry. Delivering educational, financial, and agricultural content tailored to young, beginning, and small (YBS) farmers, McCracken equipped AgCredit with the tools to host engaging conversations with industry experts that would empower their audience to make informed financial decisions and pursue their farming dreams.
PODCAST PRODUCTION • CREATIVE DEVELOPMENT • STRATEGIC PLANNING
About
AgCredit is an agricultural lender that provides financial solutions and services tailored to the unique needs of farmers and rural communities. They focus on supporting the next generation of farmers with specialized lending programs.
The Challenge
AgCredit wanted to start a podcast to strengthen its position as a trusted advisor in agricultural lending, particularly among YBS farmers, and deliver meaningful conversations with industry guests.
The Solution
From “just an idea” to launch, and every episode after, McCracken helped AgCredit develop the AgCredit Said It podcast through strategic planning, brand development, and full production, including show artwork, audio mixing, and show note writing.
Featuring financial experts and industry guests discussing relevant topics, the podcast aimed to build trust and provide real-life, actionable financial advice, while making AgCredit more accessible to younger farmers.
Implementation
McCracken managed the launch of the AgCredit Said It podcast and produced bi-monthly episodes, working with the show’s hosts to secure interviews with guest experts, industry leaders, and farmers.
Episodes focused on practical financial advice and relevant agricultural topics, from discussions about lines of credit to types of insurance coverage.
Additionally, McCracken repurposed the content from each episode as blog post articles and social media posts to maximize reach and drive engagement.
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Results
Since its launch, the AgCredit Said It podcast has garnered…
Downloads
Episodes
Seasons
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