McCracken
A farmer repairing a barbed wire fence Grain cart moving through standing corn Growers scouting a soybean field at sunset Hands on a fence rail at dusk

Agriculture is all we do

Your right hand. Your teammate. Your partner. We are McCracken.

Every client we have works in agriculture. Some of them farm. Others build the equipment, supply the inputs, or represent the people who do.

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Why McCracken

Strategic solutions, raised right.

We are honest with you and we do the work ourselves. You will talk to the people running your campaign, and you will always know where it stands.

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The McCracken difference

Three reasons clients stay.

Only agriculture

Ag is all we do. We work for equipment makers and irrigation suppliers as often as we work for growers, and for the checkoff boards that represent them. Nobody has to explain the industry to us first.

Purposefully different

No big-city office and no layers of invisible leadership. You talk to the person doing your creative work, and your account manager keeps all communication in sync.

The right fit

Need a fresh strategy or hands-on support? After we've gathered all the details, we get started with intention, working alongside your team rather than around it.

Meet Team McCracken

What we do

Everything we do, we do for ag.

All services
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Project Workflow Management

We audit existing processes, map clear workflows, and identify and implement the right tools for your team.

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Thistle Dew Creamery case study photograph

Brand Development

Consistent branding that holds up across every channel, including packaging and trade show booths.

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A McCracken team member at work

Digital Media Campaigns

Media planning, programmatic buying, and campaign management aimed at real ag audiences.

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Social Media Management

Farmer-led content that earns engagement instead of chasing impressions.

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Website Design & Development

Websites that read well in a truck cab, are easy to navigate, and are built with accessibility in mind.

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A few more things we do well

Photo and video production, podcast production, trade show support, earned media, packaging.

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Selected work

All case studies
soybeans in foreground with grain bins in the background

Ohio Soybean Council

Testing Messages to Strengthen Ohio Soybean Checkoff Communications

Campaign strategy Digital marketing Market research
A Tennessee corn grower checking his crop at sunset

Tennessee Corn Promotion Council

Growing Engagement Through Farmer-Led Storytelling

Content development Marketing strategy Social media
South Dakota Wheat Commission case study photograph

South Dakota Wheat Commission

Communicating the Value of the South Dakota Wheat Checkoff

Brand & design Content development Marketing strategy

Who we work for.

See the full client roster
Tennessee Corn Promotion CouncilPTx TrimbleThe Owl's Nest
Norden
Aimpoint Research
Alamo Valley Ag

Working with McCracken's team has renewed my faith in working with agencies. They are professional, knowledgeable, creative, quick to respond, and have made a big impact on all the projects we have worked on together.

Ashley Limoges

Global Events Manager, Agriculture, Trimble, Inc.

The engagement behind this quote

Driving qualified leads for PTx Trimble

Media planning, campaign management, and a trade show booth that pulled its weight.

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Insights

From the field

All insights
top of grain bin

Ag Marketing Tips · 3 min

What Growers Want to Hear from Their Checkoff in 2027

Precision ag technology can stall when dealers are handed materials that are too technical to explain quickly. Learn how clearer messaging and dealer-ready sales tools can help move adoption forward.
applicator by sprayer in field with farmer dealer talking

Ag Marketing Tips · 5 min

Is Your Precision Ag Marketing Messaging Too Complicated for Dealers to Use?

Precision ag technology can stall when dealers are handed materials that are too technical to explain quickly. Learn how clearer messaging and dealer-ready sales tools can help move adoption forward.
A farmer and an agronomist holding a tablet shake hands in a green soybean field at golden hour

Ag Marketing Business · 4 min

How a Strategic Agricultural Social Media Strategy Supports High-Consideration Purchases

When you're selling equipment or complex ag tech, nobody buys on a whim. Discover how a strategic agricultural social media strategy moves past "likes" to actively back up your sales team, build trust, and help close the sale.

Tell us what you are trying to grow.

Tell us a little about what you're working on, and we'll connect you with the right person on our team.

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