Small shop. Big impact.
Our Mission
To create meaningful connections across the supply chain that empower farmers and make agriculture more productive, profitable and sustainable.
Our Vision
To promote agriculture and empower the people who make their living from it.
Integrity
Our word is our bond. We believe in the power of a handshake and eye contact. We are honest with ourselves, our teammates and our clients.
People First
We believe that we should all be able to be present where we are, to ensure we can always give our clients and ourselves the space we need to do our best work.
Do It Right
We believe that if you’re going to do a job, do it right. Do it to the best of your ability. And if that’s not enough, find someone who can help you get it done.
Conscious Leadership
We lead by listening, paying attention, and considering the impact on all stakeholders when making decisions.
Stacie McCracken | Founder & CEO
Driven by family, sustainability, and community, Stacie turned her vision into reality. She created a marketing communications agency dedicated solely to agriculture.
Stacie in a sentence: Stacie creates energy and excitement for your brand that is fueled by a passion for promoting agriculture and empowering rural people.
Need to know: Stacie is driven by the goals McCracken clients hold. She empowers her team to put people first; building great work by building great relationships.
Backroad Roots: Stacie’s family farm raises row crops and maintains a farrow to finish swine operation.
Ask her about: Big families (and living next to them), being a girl mom, making maple syrup, and fun reading recommendations.
Amy Rohweder | Director of Digital & Media Strategy
Amy in a sentence: Amy crafts tailored strategies for our clients, seeing projects come to life from beginning to end.
Need to know: With a decade of marketing and media experience, and six of those years working directly with agriculture-specific clients, Amy thrives on connecting with passionate individuals who contribute to everyone’s daily lives.
Backroad Roots: Originally from Illinois, Amy ventured through Iowa and now calls Wisconsin home with her husband and two daughters.
Ask her about: Her collection of cookbooks, trying new recipes, and recommendations for must-reads and must-listens.
Amy Rohweder | Director of Digital & Media Strategy
Amy in a sentence: Amy crafts tailored strategies for our clients, seeing projects come to life from beginning to end.
Need to know: With a decade of marketing and media experience, and six of those years working directly with agriculture-specific clients, Amy thrives on connecting with passionate individuals who contribute to everyone’s daily lives.
Backroad Roots: Originally from Illinois, Amy ventured through Iowa and now calls Wisconsin home with her husband and two daughters.
Ask her about: Her collection of cookbooks, trying new recipes, and recommendations for must-reads and must-listens.
Sierra Dyer | Account Manager
Sierra in a sentence: Sierra turns dreams and ideas into delectable deliverables.
Need to know: Sierra is a talented photographer and graphic designer who leads marketing projects with attention to detail and an extra splash of class.
Backroad roots: Sierra’s love of agriculture began on her family’s sheep and cattle farm.
Ask her about: Australian Shepherd puppies, wildflower gardens, and open dates for your wedding photos!
Sierra Dyer | Account Manager
Sierra in a sentence: Sierra turns dreams and ideas into delectable deliverables.
Need to know: Sierra is a talented photographer and graphic designer who leads marketing projects with attention to detail and an extra splash of class.
Backroad roots: Sierra’s love of agriculture began on her family’s sheep and cattle farm.
Ask her about: Australian Shepherd puppies, wildflower gardens, and open dates for your wedding photos!