Your right hand. Your teammate. Your partner.
We are McCracken.
Stacie McCracken | Founder & CEO
Stacie McCracken has long been driven by a core set of values: family, sustainability and community.
Her dream? To build a better agricultural communications agency.
Stacie in a sentence: Stacie creates energy and excitement for your brand that is fueled by a passion for promoting agriculture and empowering rural people.
Need to know: Stacie is driven by the goals McCracken clients hold. She empowers her team to put people first; building great work by building great relationships.
Backroad Roots: Stacie’s family farm raises row crops and maintains a farrow to finish swine operation.
Ask her about: Big families (and living next to them), being a girl mom, making maple syrup, and fun reading recommendations.
Laura Hahn | Account Director
Laura in a line: Laura cherishes building client relationships on a foundation of trust and sees herself as an extension of your team.
Need to know: Did you ever meet someone who seemed like they could accomplish anything and make it look easy? That’s Laura. Her wealth of agricultural communications experience brings immense value to every project.
Backroad Roots: Laura is from America’s Dairyland and has built her career serving agricultural brands and businesses.
Ask her about: Outdoor adventures, reading recommendations, her three kids, and whatever sport is in season (because they’ve probably got a game!)
Amy Rohweder | Director of Digital Strategy
Amy in a sentence: Amy crafts tailored strategies for our clients, seeing projects come to life from beginning to end.
Need to know: With a decade of marketing and media experience, and six of those years working directly with agriculture-specific clients, Amy thrives on connecting with passionate individuals who contribute to everyone’s daily lives.
Backroad Roots: Originally from Illinois, Amy ventured through Iowa and now calls Wisconsin home with her husband and two daughters.
Ask her about: Her collection of cookbooks, trying new recipes, and recommendations for must-reads and must-listens.
Sierra Dyer | Account Manager
Sierra in a sentence: Sierra turns dreams and ideas into delectable deliverables.
Need to know: Sierra is a talented photographer and graphic designer who leads marketing projects with attention to detail and an extra splash of class.
Backroad roots: Sierra’s love of agriculture began on her family’s sheep and cattle farm.
Ask her about: Australian Shepherd puppies, wildflower gardens, and open dates for your wedding photos!
Kali Glover | Director of Operations
Kali in a quip: Kali drives every detail to keep your project on time and on budget.
Need to know: Kali brings passion, experience and attention to detail to every single McCracken project. She loves to collaborate with teams to solve problems and optimize outcomes.
Backroad Roots: Kali was born in Omaha, Nebraska. It’s not for everyone.
Ask her about: The best places to eat, great books to read, and where her next travel adventure will lead.
Katie McGuire | Digital Content Manager, Social Media
Katie real quick: Katie takes social media strategy to the next level with award-winning campaigns.
Need to know: Katie creates social media content and graphics to foster community and generate genuine audience engagement.
Backroad Roots: As a third generation farmer, Katie and her family raise showpigs and commercial hair sheep on their Oklahoma ranch. But her first roots were in the “First State” (Delaware) where she grew up on a farm.
Ask her about: Meat quality, livestock photography, best places to eat, and feral ranch kids!
Our Mission
To create meaningful connections across the supply chain that empower farmers and make agriculture more productive, profitable and sustainable.
Our Vision
To promote agriculture and empower the people who make their living from it.
Integrity
Our word is our bond. We believe in the power of a handshake and eye contact. We are honest with ourselves, our teammates and our clients.
People first
We believe that we should all be able to be present where we are, to ensure we can always give our clients and ourselves the space we need to do our best work.
Do it right
We believe that if you’re going to do a job, do it right. Do it to the best of your ability. And if that’s not enough, find someone who can help you get it done.
Conscious Leadership
We lead by listening, paying attention, and considering the impact on all stakeholders when making decisions.