Case study

Driving Qualified Leads for PTx Trimble Through Strategic Digital Media

Digital media

McCracken partnered with PTx Trimble to develop and execute a series of paid digital media campaigns to generate high-quality leads for the sales team.

By combining industry knowledge with targeted media strategy, the campaigns boosted awareness of PTx Trimble’s solutions and drove measurable engagement, turning impressions into meaningful sales opportunities.

At a glance

Client: PTx Trimble
Services: Digital Campaign Strategy, Media Planning & Buying, Campaign Management

About the organization

PTx Trimble is a global leader in precision agriculture technology. They provide advanced solutions to help farmers optimize their operations with guidance, steering, and input management systems.

The challenge

With a wide range of solutions designed for varied farming operations, PTx Trimble faced the challenge of reaching the right audiences with the right messages. As new products launched and seasonal promotions rolled out, it was also critical to ensure that the most relevant farmer audiences were aware of these offerings. Additionally, the sales team needed a steady pipeline of qualified leads to support ongoing client growth.

The solution

McCracken developed a series of targeted paid media plans to generate qualified leads for PTx Trimble’s sales team. Whether supporting a financing program or introducing a new product, each campaign was built on a foundation of deep industry insight and digital media know-how to develop a strategy to reach the right farmers where they spend their time online.

Implementation

How the work ran

McCracken worked with our partners at leading industry publications to understand targeting opportunities and identify the most effective media placements. We also executed and managed the paid social component of each campaign, continuously monitoring performance and optimizing in real time to drive the strongest results.

Results