Expertise in the Field
We help agricultural brands build stronger connections.
See how we’ve made a difference for these trusted partners.
Driving Qualified Leads for PTx Trimble Through Strategic Digital Media
To boost lead generation and awareness, McCracken partnered with PTx Trimble to execute five digital media campaigns in just eight months. Through a blend of strategic targeting, media partnerships, and paid social, the campaigns delivered over 1.8 million impressions and 208,000+ engagements, feeding the sales funnel with qualified leads and driving measurable growth.
Driving Qualified Leads for PTx Trimble Through Strategic Digital Media
To boost lead generation and awareness, McCracken partnered with PTx Trimble to execute five digital media campaigns in just eight months. Through a blend of strategic targeting, media partnerships, and paid social, the campaigns delivered over 1.8 million impressions and 208,000+ engagements, feeding the sales funnel with qualified leads and driving measurable growth.
Ohio Soybean Council Checkoff Campaign
The Ohio Soybean Council wanted to connect with younger farmers and show how checkoff dollars support their future. McCracken built a farmer-first campaign with real stories, multi-generational imagery, and year-round outreach.
Tennessee Corn Ethanol Campaign Photo & Video Production
Tennessee Corn needed visuals that truly captured the impact of corn farming. McCracken delivered by producing stunning photos, drone footage, and farmer interviews to bring their “Fueled By Corn” campaign to life.
Tennessee Corn Ethanol Campaign Photo & Video Production
Tennessee Corn needed visuals that truly captured the impact of corn farming. McCracken delivered by producing stunning photos, drone footage, and farmer interviews to bring their “Fueled By Corn” campaign to life.
Soil Health Partnership Conservation Report
Soil Health Partnership needed a conservation report that would reach the right audience. McCracken delivered a strategic, multi-format campaign that cut through challenges and earned strong industry engagement.
Ohio Demonstration Farms Website
Blanchard Demonstration Farms needed a site that made conservation knowledge accessible. McCracken built a user-friendly, highly searchable website that connects farmers, stakeholders, and the public with the latest research and real-world solutions for protecting Ohio’s water quality.
Ohio Demonstration Farms Website
Blanchard Demonstration Farms needed a site that made conservation knowledge accessible. McCracken built a user-friendly, highly searchable website that connects farmers, stakeholders, and the public with the latest research and real-world solutions for protecting Ohio’s water quality.
The People of Soil Health Podcast
McCracken launched The People of Soil Health podcast to bring soil science and farm research to life. Through expert interviews and real-world insights, the series gave farmers practical tools to improve soil health and sustainability.
The People of Soil Health Podcast
McCracken launched The People of Soil Health podcast to bring soil science and farm research to life. Through expert interviews and real-world insights, the series gave farmers practical tools to improve soil health and sustainability.
Trimble Trade Show Booth Design
McCracken helped Trimble launch its ‘Easier Farming with Precision’ branding at the 2022 National Farm Machinery Show through a dynamic trade show strategy, interactive booth design, and immersive virtual farm experience.
Trimble Trade Show Booth Design
McCracken helped Trimble launch its ‘Easier Farming with Precision’ branding at the 2022 National Farm Machinery Show through a dynamic trade show strategy, interactive booth design, and immersive virtual farm experience.
Thistle Dew Creamery Brand Design
McCracken partnered with Thistle Dew Dairy to create an authentic brand for their new agritourism venture, balancing heritage with innovation to build a strong foundation for their future growth.
Ohio Soybean Council Social Media Growth Strategy
Discover how McCracken partnered with the Ohio Soybean Council to boost its social media growth among young farmers with an innovative paid social media campaign to drive engagement and increase followers.
Ohio Soybean Council Social Media Growth Strategy
Discover how McCracken partnered with the Ohio Soybean Council to boost its social media growth among young farmers with an innovative paid social media campaign to drive engagement and increase followers.
The AgCredit Said It Podcast
Learn how McCracken helped AgCredit empower young, beginning and small farmers with the launch of the AgCredit Said It podcast through strategic planning, creative development, and full podcast production.
Project Workflow Management Keynote Presentation
McCracken delivered a hands-on workshop tailored for communications professionals representing state wheat commissions. Designed for internal teams, the session provided practical strategies for setting up efficient workflows, selecting the right tools, and planning content aligned with organizational goals.
Project Workflow Management Keynote Presentation
McCracken delivered a hands-on workshop tailored for communications professionals representing state wheat commissions. Designed for internal teams, the session provided practical strategies for setting up efficient workflows, selecting the right tools, and planning content aligned with organizational goals.
Lead Generation and Sales Success for The Owl’s Nest
McCracken helped The Owl’s Nest, a new player in agricultural education, build a strong online presence and drive measurable sales growth through targeted Facebook and Google ad campaigns. By testing and refining messaging, creative, and audience targeting, the campaign delivered impressive results, including a 63% increase in total sales.
Aligning Strategy Across Teams to Deliver Sales-Driven Brochures
When the sales team requested materials to better showcase PTx Trimble’s solutions across each crop cycle, McCracken partnered with internal marketing, sales, and technical teams to develop a suite of nine brochures. Each piece highlights key innovations and technologies that farmers can consider during each phase of the crop year. The brochures are now supporting the sales team as a valuable tool for conversations, delivering consistent messaging and clear communications, not only throughout the year, but across the globe.
Aligning Strategy Across Teams to Deliver Sales-Driven Brochures
When the sales team requested materials to better showcase PTx Trimble’s solutions across each crop cycle, McCracken partnered with internal marketing, sales, and technical teams to develop a suite of nine brochures. Each piece highlights key innovations and technologies that farmers can consider during each phase of the crop year. The brochures are now supporting the sales team as a valuable tool for conversations, delivering consistent messaging and clear communications, not only throughout the year, but across the globe.