Small shop. Big impact.
Our Mission
To create meaningful connections across the supply chain that empower farmers and make agriculture more productive, profitable and sustainable.
Our Vision
To promote agriculture and empower the people who make their living from it.
Integrity
Our word is our bond. We believe in the power of a handshake and eye contact. We are honest with ourselves, our teammates and our clients.
People First
We believe that we should all be able to be present where we are, to ensure we can always give our clients and ourselves the space we need to do our best work.
Do It Right
We believe that if you’re going to do a job, do it right. Do it to the best of your ability. And if that’s not enough, find someone who can help you get it done.
Conscious Leadership
We lead by listening, paying attention, and considering the impact on all stakeholders when making decisions.
Stacie McCracken | Founder & CEO
Driven by family, sustainability, and community, Stacie turned her vision into reality. She created a marketing communications agency dedicated solely to agriculture.
Stacie in a sentence: Stacie creates energy and excitement for your brand that is fueled by a passion for promoting agriculture and empowering rural people.
Need to know: Stacie is driven by the goals McCracken clients hold. She empowers her team to put people first; building great work by building great relationships.
Backroad Roots: Stacie’s family farm raises row crops and maintains a farrow to finish swine operation.
Ask her about: Big families (and living next to them), making maple syrup, and fun reading recommendations.
Amy Rohweder | Director of Digital & Media Strategy
Amy in a sentence: Amy crafts tailored strategies for our clients, seeing projects come to life from beginning to end.
Need to know: With a decade of marketing and media experience, and six of those years working directly with agriculture-specific clients, Amy thrives on connecting with passionate individuals who contribute to everyone’s daily lives.
Backroad Roots: Originally from Illinois, Amy ventured through Iowa and now calls Wisconsin home with her husband and two daughters.
Ask her about: Her collection of cookbooks, trying new recipes, and recommendations for must-reads and must-listens.
Allison Rush | Account Director
Allison in a sentence: Allison helps clients move work forward with strategy, clear communication, and a focus on making their jobs easier.
Need to know: With a decade of agricultural marketing and communications experience, Allison has served brands across the ag industry through agency work and brand communications.
Backroad Roots: Allison grew up in rural Pennsylvania with agriculture rooted on both sides of her family. After spending time in Wisconsin and Maryland, she’s happy to call Pennsylvania home again.
Ask her about: Her must-bake list, teaching Pure Barre classes, and spending time with her husband and daughter.
Vince Kizior | Lead Designer
Vince in a sentence: Vince brings ideas to life through thoughtful design, creative problem-solving, and a fresh perspective on agriculture.
Need to know: With experience across email, print, web, trade shows, and more, Vince has worked on a wide range of agricultural marketing projects, including animal health, feed additives, genetic testing, and medicine.
Backroad Roots: Vince built much of his agriculture experience during six years at an ag marketing agency, where he gained a deeper understanding of the animal health industry. Originally from Chicagoland, he now calls Milwaukee home.
Ask him about: Learning the banjo, cycling through the Riverwest 24, ceramics classes, camping in Wisconsin and out west, or being extremely mediocre at golf despite playing often.
Kaitlin Donovan | Media & Accounts Manager
Kaitlin in a sentence: Kaitlin helps agriculture businesses find their story, craft their message, and share it with the people who need to hear it.
Need to know: Kaitlin graduated from Kansas State University with a double major in Agricultural Communications and Journalism and Animal Sciences. Before joining McCracken, she spent 10 years working in grower services and communications for a state corn organization.
Backroad Roots: Kaitlin grew up on her family’s diversified crop and commercial cow/calf operation in southwest Kansas. Today, she lives with her husband and two sons just north of the farmstead her great-grandfather purchased after returning from World War II, where her office window looks out at the same grain bins she grew up helping fill during wheat harvest.
Ask her about: Cattle, goats, chickens, having a mini-donkey, refinishing old furniture with her family, treasure hunting through old junk piles, or the random finds she’s been collecting since childhood.
Sierra Dyer | Account Manager
Sierra in a sentence: Sierra turns dreams and ideas into delectable deliverables.
Need to know: Sierra is a talented photographer and graphic designer who leads marketing projects with attention to detail and an extra splash of class.
Backroad roots: Sierra’s love of agriculture began on her family’s sheep and cattle farm.
Ask her about: Australian Shepherd puppies, wildflower gardens, and open dates for your wedding photos!