McCracken Honored with Three Regional Marketing Awards
Our passion for agriculture shines through the results we achieve alongside our clients.
While McCracken is taking home three first-place awards from the National Agri-Marketing Association (NAMA) regional competition, our clients deserve the most recognition for these celebratory wins. The entries will be moving on to the National Best of NAMA Awards in April, where they will compete against winners from six other regions.
The awards include:
First place in Live Exhibits for Trimble Agriculture at the 2022 National Farm Machinery Show
The 2022 National Farm Machinery Show was Trimble’s first large tradeshow since COVID-19. They wanted to use their booth to launch their new branding, “Easier Farming with Precision,” to a broad North American farmer market. To develop their tradeshow strategy, McCracken interviewed 40+ Trimble employees and worked with the North American marketing team to use the new Trimble Agriculture brand, generate leads for Trimble dealers, and position Trimble Agriculture as a thought leader in precision technology. The booth welcomed 1,700+ visitors, including 650+ qualified leads, engaged with 1000+ visitors through the newly launched “Trimble Virtual Farm” platform, generated nearly 129,000 organic social media impressions, and conducted 10+ media interviews.
First place in Corporate Identity for Thistle Dew Farmstead Creamery
Located near Vassar, Michigan, Thistle Dew Dairy is a sixth-generation farm owned by Drew and Beth Rupprecht. As part of a USDA business development grant, Beth and Drew needed to create a marketing plan that included branding for their new venture, Thistle Dew Farmstead Creamery. They enlisted McCracken’s help to create a logo, brand standards, and design for their packaging, social media, website and wearables.
First place in Podcasts for the AgCredit Said It Podcast
The AgCredit Said It Podcast was developed to reach and deliver value to AgCredit’s young, beginning and small farmer audience through engaging and meaningful dialogue around financial and agricultural-related topics. Since its launch in November 2021, AgCredit Said It has garnered over 6,800 unique downloads and has further expanded its reach through blogs and social media posts.
NAMA is the premier organization for agri-marketing professionals, and we’re excited to celebrate our success alongside groups of like-minded individuals who are as passionate about agriculture as we are.
When your business is agriculture, you need a marketing and communications team who speaks the language. You can learn more about our work here.
