As agricultural marketers, it’s crucial for us to not only understand the latest marketing trends but also how they intersect with the current landscape of agriculture. In this blog post, we’ve compiled a list of the top marketing trends to watch for in 2024 and explore how they play out in the agricultural sphere.
Long-Form Content
Long-form content is making a comeback and we’re here for it! Think blogs, videos, and podcasts. This type of content allows you to provide in-depth insights, share stories, and showcase expertise. But the real icing on the cake: Long-form content also serves as a great foundation for repurposing content into bite-size snippets for social media, newsletters, and various other channels.
By creating valuable and informative long-form content, you can establish yourself as a thought leader in your industry, spark conversations by engaging with your audience, and contribute to the growing knowledge-sharing culture within the agricultural community.
Voice Search Optimization (VSO)
Have you met Siri, Alexa, or Google Assistant? They’re your new BFFs when it comes to voice search. With the rise of voice-activated devices like smart speakers, optimizing content for voice searches is still prominent.
Take advantage of this trend by creating content that answers some of those burning voice search queries related to your industry or product.
Personalized Customer Experience
Just as precision farming is taking a tailored approach to optimize crop management, so is personalizing marketing efforts to individual customers.
Personalized customer experiences might look like leveraging data to deliver different messages to different audiences. It helps build trust, loyalty, and more meaningful connections.
Influencer Marketing
Influencers aren’t just for health and fitness and fashion and beauty brands. They’ve got plenty to offer the agriculture industry too! By partnering with micro-influencers who are respected voices in the ag world, you can amplify your brand’s message.
Collaborating with an influencer who aligns with your principles of farm automation and sustainability, for instance, allows influencers to champion the positive impact of tech advancements and the sustainable approaches farmers are taking to produce crops.
Purpose-Driven Marketing
Speaking of sustainability, consumers are increasingly prioritizing brands that demonstrate sustainability and environmental stewardship.
Are you dedicated to sustainable farming practices, preserving natural resources, or contributing to the overall well-being of the planet? Showcase how you’re “walking the talk.” You can connect with an audience that values regenerative agriculture and a commitment to environmental stewardship.
Video Marketing
Video still reigns supreme. If you haven’t already, it’s time to showcase your farming operations, share helpful product tutorials, or tell inspiring stories about the agriculture practices that are shaping our world today.
Embracing video content, especially short-form video, will be valuable because it allows you to align with the rising demand for more visually engaging and easily consumable content and information.
Interactive Content
If engagement is key, interactive content is a great way to interact with your audience. Invite customers to actively engage with your content by incorporating polls, quizzes, or calculators into campaigns to foster engagement.
In Conclusion
Staying ahead of the curve isn’t always easy, but by recognizing some of the intersections between marketing trends and agriculture, we can confidently navigate the ever-evolving technology that allows us to continuously connect with the brands that help our nation’s farmers, ranchers, and rural communities succeed.
Sources:
Marketing Trends that Will Dominate in 2024
