Whether it’s writing copy for a social media post or writing content for an annual report, strategic writing can transform your marketing efforts.
Many agribusiness marketing teams don’t have the luxury of a dedicated writer on board, which makes it everyone’s job at one point or another. If writing feels intimidating or too time-consuming, following these tips and insights can help you and your team tap into the power of great writing.
Understanding Copywriting and Content Writing
First things first, it’s important to understand the difference between copywriting and content writing, and how each fits into your agriculture marketing strategy.
Copywriting is typically concise and designed to grab attention. Copywriting says, “Hey, look over here!” We use copywriting techniques when creating ads, developing landing pages, and sometimes, writing social media captions. The goal is to spur action, whether it’s a click, a purchase, or a sign-up.
On the other hand, content writing is usually used for blogs, articles, and white papers. This approach offers valuable information, insights, and stories intending to educate, engage, and build community.
The short of it: copywriting gets you noticed, while content writing nurtures and enriches. Knowing when to utilize each can make all the difference.
Quick Tips for Copywriting:
- Keep it clear and concise: Get straight to the point. Most readers don’t have all day; make your message easy to understand and succinct.
- Focus on the benefits: Highlight what’s in it for your audience. How does your product or service make their life better or solve a problem?
- Create a strong headline or hook: You only have a few seconds to grab someone’s attention – make your headline compelling.
- Include a call to action: Tell your audience what you want them to do next – whether it’s click a link, subscribe, or engage in the comments – make the action clear and easy.
Quick Tips for Content Writing
- Know your audience: Write with an understanding of who your audience is, the language they use, and what they care about.
- Provide value: Ensure your content is informative or educational, adding value and relevance for your audience.
- Prioritize readability: Write as if you are speaking to your readers, making complex topics more accessible.
- Encourage engagement: End with questions or calls to action that invite sharing and leave your audience wanting more.
By incorporating these writing techniques into your content strategies you can create compelling copy that attracts and retains the right audience of farmers or agribusiness clients, turning readers into leads.
Enhance Your Marketing with McCracken
If you’re feeling overwhelmed, but recognize the importance of professional writing, McCracken can help. Not only can good writing amplify your brand’s message, but can enhance your SEO, boost engagement, and improve your overall ROI on marketing campaigns.
Want to harness the power of strategic writing that captures attention and nurtures your specific audience? Contact McCracken to boost your content strategy!
