Case study

The AgCredit Said It Podcast

Brand & design
Marketing strategy
Podcast

McCracken helped AgCredit launch the AgCredit Said It podcast as part of a strategic marketing initiative to position itself as a trusted financial advisor within the agricultural lending industry.

Delivering educational, financial, and agricultural content tailored to young, beginning, and small (YBS) farmers, McCracken equipped AgCredit with the tools to host engaging conversations with industry experts that would empower their audience to make informed financial decisions and pursue their farming dreams.

At a glance

Client: AgCredit
Services: Podcast Production, Creative Development, Strategic Planning

The challenge

AgCredit wanted to start a podcast to strengthen its position as a trusted advisor in agricultural lending, particularly among YBS farmers, and deliver meaningful conversations with industry guests.

The solution

From “just an idea” to launch, and every episode after, McCracken helped AgCredit develop the AgCredit Said It podcast through strategic planning, brand development, and full production, including show artwork, audio mixing, and show note writing.

Featuring financial experts and industry guests discussing relevant topics, the podcast aimed to build trust and provide real-life, actionable financial advice, while making AgCredit more accessible to younger farmers.

Implementation

How the work ran

Phase 01

McCracken managed the launch of the AgCredit Said It podca

McCracken managed the launch of the AgCredit Said It podcast and produced bi-monthly episodes, working with the show's hosts to secure interviews with guest experts, industry leaders, and farmers.

Phase 02

Episodes focused on practical financial advice and relevan

Episodes focused on practical financial advice and relevant agricultural topics, from discussions about lines of credit to types of insurance coverage.

Phase 03