Case study
Equipping Commodity Communicators with Project Management Systems for Success
McCracken led an interactive workshop for communications staffers from state wheat commissions, tailored to equip lean teams with the tools and workflows needed to manage their organization's communication efforts more effectively.
Through strategies for task organization, tool selection, and content planning, attendees learned how to develop customized systems that align with their team’s work style, capacity, and goals.
At a glance
- Services
- Workshop, Keynote Presentation, Project Workflow Management
About the organization
The participants were communications professionals from state wheat commissions and associations, gathered for their annual communicators workshop. Tasked with managing external communications, many of these communicators operate as part of small, multitasking teams juggling a wide range of responsibilities.
The challenge
State wheat commission communication teams are typically composed of one to three people, each wearing many hats and executing under tight budgets. This structure can make it difficult to stay organized and efficient, leading to missed deadlines, scattered projects, and a constant struggle to keep communication efforts aligned.
The solution
McCracken’s workshop provided attendees with tools to assess their work styles, align communication and project management systems with their goals, and draft clear, streamlined workflows that fit their personal and organizational needs.
Implementation
How the work ran
Through an interactive session, attendees learned project management basics, identified their personal work styles, evaluated tools like Asana and Basecamp, and engaged in system-building exercises. They left with ready-to-use templates for tasks such as content planning and real examples of workflows in action to help them visualize how to implement systems tailored to their needs.
What changed
Participants gained a structured approach to managing their communications workload Left with custom workflows tailored to their team's needs Built confidence in developing and maintaining effective project management systems Received tangible templates ready for them to implement in their organizations
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