Case study
Fueled By Corn Video and Photo Shoot
At McCracken, we understand the importance of approaching our client's unique goals with a tailored strategy.
Faced with the challenge of visualizing and communicating their campaign, our team stepped in to help Tennessee Corn’s “Fueled By Corn” brand with art direction, photo and video production, and project management, which resulted in an asset library of hundreds of stock images, drone footage, and informational farmer interviews.
At a glance
- Client
- Tennessee Corn Promotion Council
- Services
- Photo & Video Production, Art Direction, Project Management
About the organization
Fueled By Corn is a digital initiative of the Tennessee Corn Promotion Board that's focused on raising awareness about the benefits of corn ethanol as a locally-grown, green energy source that's produced by caring corn growers.
The solution
Together we documented how corn farming in Tennessee provides food and fuel while protecting natural resources through a series of on-farm video and photo shoots featuring Tennessee corn farmers planting, growing, and harvesting corn.
Implementation
How the work ran
We were able to help Tennessee Corn strategically plan two on-farm shoots, one during the spring planting season and one during the fall harvest season. Bringing together our team of producers, videographers, and photographers, capturing the stories of real Tennessee corn-farming families.
Knowing that farmers are extremely busy during the planting and harvest seasons, we helped coordinate their shoots, determining how to maximize our time together while getting everything the client needed and more. This meant planning ahead and going in with a strategy, which is always music to everyone’s ears.
We knew we wanted to communicate the real stories of Tennessee's corn farmers. With their strategic and personalized approach, McCracken helped bring our vision to life, making us feel like they were as invested in our goals as we were. Their ability to document our farmers provided us with amazing visuals and an array of content that we'll be able to use for years to come.
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