Timely Tips for Your Agribusiness or Sustainability Organization’s Annual Report

Timely Tips for Your Agribusiness or Sustainability Organization’s Annual Report

It’s that time of year again! No, not the holidays – it’s time to start thinking about your annual report. Whether you’re a small organization or a large corporation, an annual report is a great way to share your company’s activities and financial performance with your stakeholders. But how do you ensure your annual report is timely, relevant, and engaging?

Here are a few tips:

1. Publish them in a timely manner

No one finds an FY22 annual report interesting or timely in min-2023.

Annual reports for agribusiness and sustainability organizations are essential to publications. However, if these reports are not published in a timely manner, they lose their impact. If a report is published more than four months after the business’s fiscal year closes, the information is outdated and uninteresting. To ensure these reports have maximum impact, it is important to publish them promptly.

2. Know your audience

Should your publication be printed or delivered digitally? What’s the plan for distribution?

Before you begin creating your annual report, it’s important to think about your audience. Will you be delivering the report digitally or in print? How will you distribute it? How will you repurpose the content to maximize efforts and increase visibility? The answers to these questions will impact the overall effectiveness of your report.

Digital delivery allows widespread distribution through email, social media, and other digital campaigns. Digital reports can also contain hyperlinks to additional resources and information.

If you are targeting a specific audience or key decision-makers, physical copies allow the reader to engage more deeply with the report’s insights.

3. Avoid TLDR

We all have short attention spans. Try to make the information enticing and digestible.

Only some people will read a 30-page report cover to cover. To engage your reader, try identifying enticing ways to share the information. You can break the report into manageable sections or highlight key points with easy-to-scan headlines. By making the information more accessible, you can help to increase awareness and understanding of these crucial issues.

(If you want to see examples of how McCracken addressed the TLDR problem for our clients, click the above links.)


Annual reports are a great way to communicate your organization’s performance, but only if they’re done well. By following these tips, you can be sure that your annual report will be timely, relevant, and engaging – everything an excellent annual report should be.

While that might prove challenging, there’s no need to worry. That’s where an agriculture and sustainability marketing agency like McCracken can come in handy.

McCracken is ready to help you build your annual report and more.

P.S., If your fiscal year ended September 30th, shoot us a text at the number above, and we will jump your name to the top of the list. We can help you complete this annual report before the NYE ball drops.

Written by:
Stacie McCracken
Founder and CEO of McCracken. Building a better agricultural communications agency.
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